Google Adwords is one of the most effective mediums of promoting your business on search engines. If you are focussing your efforts on search engine optimization, then it can easily consume around 6-8 Months ( even higher than that) to get your website optimized on top pages of Google, Yahoo and several other search engines.
Yahoo on the other hand provides similar feature which is bit more advance than Google. However, the popularity factor of Google is higher than Yahoo, but Yahoo’s Sponsored search provides you more flexibility in terms of selecting text, link, and ads. Similar to Google, Yahoo will also advertise your website on popular websites.
Watch This useful video which will help you optimize your Adwords campaigns
Following are some the tips offered by the internal team of Adwords optimizers which will help you generate more ROI from your existing adwords campaigns.
- Focus your ads on low prices and savings.
- Use value-related keywords.
- Make sure your ad groups are targeted and relevant.
- Don’t waste money on irrelevant clicks.
- Make it easy for customers to buy.
- Focus your money on your high-performers.
Let us watch another useful video on how to optimize your Adword ads.
You can read more about each of these tips including examples and instructions at http://www.google.com/adwords/tactics and you can also view these tactics in a pdf format at http://www.google.com/adwords/tactics/top_tactics.pdf. We hope these tactics will help you continue to see good returns from your AdWords investment.
Conversion Tracking Google Guide : View (pdf)