Search engine optimization or SEO is one of the most effective ways to promote your business online. It does not matter whether you are a big business or small business. SEO will benefit both. On the other hand SEO will prove ineffective if your website is not optimized properly.
How to use SEO for Small Business?
Small Business owners cannot afford to spend thousands of dollars each month on Google Adwords or hire an expensive SEO marketing Firm. If they plan to utilize Google Adwords they have to be careful not to target highly competitive keywords as it can deplete their daily budget.
Moreover, if they plan to optimize their website, they must never start-off with highly competitive keywords which take upto 6-12 Months. Instead they must focus on plenty of less competitive keywords which will start to bring results within 2-4 Months or 3-5 Months [MAX]. In order to achieve quick rankings small business owners must focus on less competitive keywords. There are plenty of customers searching for less competitive keywords.
How important is SEO Web Design for my Small Business ?
An effective web design is important if you wish to generate sale or queries. There are several websites where you cannot spot contact number or contact form is not visible. You have to ensure that your website is creative and search engine friendly. Designing an entire website in Flash could kill your SEO efforts since search engines are not able to crawl content embedded in a Flash File. Search Engines like Google have developed their capabilities to crawl Flash File, but other search engines are lacking behind.
Therefore, you have to ensure that your website is SEO Friendly. If you are not sure about how to design an SEO Friendly website then you can consult with an SEO firm which will guide you on how to create a SEO Friendly plus Creative website.
How to do Internet Marketing SEO for Small Business?
There are three types of SEO Internet marketing options available:-
a) PPC (Google Adwords) – Google Adwords allows small business owners to advertise their services on Google Paid results within 1-2 days. Once your PPC account is set up you can start seeing your ads active on Google search results. You have three options to select for displaying your ads.
i)Show your Ads to Search Engine Users
ii)Show your Ads to Google Content Network
iii)Show your Ads to Both Search Engine Users as well as Google Content Network.
Tip: Always choose option (i) if you do not wish to spend your daily budget quickly.
b) SEO Optimization – SEO Optimization takes about 2-3 Months [Minimum] therefore you should brace yourself for a delay of 2-3 months minimum if you are planning to see effects from your SEO efforts.
SEO takes considerable amount of time, but it can prove beneficial in long run of your business website.
Local Listing SEO plays a crucial role in promoting your business services if you offer your services within a particular region, State or City. Read more about Local Listing SEO.
c) PPC + SEO Marketing – Small Business owners who do not wish to wait for 2-3 or 3-4 months can kick start their SEO marketing campaign using Google Adwords and alongside they can focus on optimizing their website for organic results. Once their rankings start to show results and they start receiving profits from SEO promotion, small business owners can further decide to expand their keyword list by targeting competitive keywords.
Are there any Affordable SEO Services for Small Business ?
There are plenty of Affordable SEO options for small business owners. You can contact us if you are looking for an affordable SEO Services from India for your small business by filling the form on the right side. We offer various Packages which can help you promote your business website effectively on search engines.