Check out some cool new features offered by Google adwords. These features will help you improve your PPC Marketing campaigns, and will give you a better control over your target audience.

1) Build your Adsense ads in just few minutes - Nov 2008

Google adwords is offering new display ad builder allows you to create professional-looking display ads in AdWords (Adsense) without needing to hire a designer or start from scratch. If you were planning to expand beyond your text ad campaigns, or if you’ve been looking for an easier way to build display ads, this tool can help.

This new feature will help you create customized display ads with your own text, images, and logo. You can also select your own colors and backgrounds. The tool can create ads to be displayed on all possible placements across the Google content network (Adsense), including video and game placements.

Read more : http://www.google.com/adwords/displayadbuilder/

2) Improved views for search and content network statistics - Sep 2008

This feature allows you to check your search and content network statistics on the summary pages of your account. Use the new Statistics drop-down to see separate search and content rows for each of your campaigns and ad groups, or you can filter your display to view only the statistics for the network you choose.

Learn more : https://adwords.google.com/support/bin/answer.py?answer=93322

3) Demographic bidding available on selected sites in the Google content network - Sep 2008

Demographic bidding enables you to display your ads to specific gender and age segments on targeted websites in the Google content network or Google Adsense. This gives you a better control over who your audience is and greater insight into how your ads perform with those audiences.

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