1) Keyword Density – You need to have targeted keyword appear somewhere on your website. Meta Title and the Meta Description are two most important html SEO tags. If you place your targeted keywords in these two tags, then it can help you improve your visibility. ( Meta Keywords tag is often ignored by Google and Yahoo.)

(Watch Useful Video by Matt.Cutts )

In case you are not able to place your keyword in these two html tags, then you can include your keyword within the content itself. However, make sure that your web page is related to the targeted keyword. Any attempts to score rankings for a non-related keyword will not help to improve your visibility on search engines.

Meta Description is a small summary of your entire webpage. The text within meta description tag is also shown to the users whenever they search on Google or Yahoo. If you manage to include your important keyword or keyphrase in the description tag, then it will help your potential visitors to locate your site directly through search engine results. Once your potential clients sees their targeted keyword within the meta title or description tag, then your chances of receiving potential click will be higher.

Your ideal keyword density should be ideally in between 3%-5%. There are no fixed rules here but search engines are looking for a natural pattern. Search engines like natural content and unique content. However, on certain occasions it is observed that users almost forget to include important keyphrases within their content. This makes it difficult for search engines to rank your site anywhere near the top pages of Google, Yahoo or MSN.

2) Back Links – The best way to gain back link is to produce useful content. If you are an active webmaster then you can simply start with a blog and add useful content on regular basis. You can further submit your blog to various bookmarking sites. This will help users to locate your site and they will come back to your site again and again.

Keyword density and back links are the two basic models of any search engine whether Google, Yahoo or MSN.

Google looks at various parameters like quality of your back links, rate at which you acquired back links, natural or artificial pattern in back linking, and several others. Whatever you do, just make sure that there are no artificial patterns in your optimization efforts. If you are submitting 1 article to 100 sites, Google will only count them as 1 or 2 (Max) and not 100.

Lots of people have misconceptions regarding search engines, especially Google.

Some of them are as given below:-

a) You need to manually submit your new website to Google – The best way is to let Google find your site through related websites. If you are still not satisfied with the results, then you can go and submit url to Google or Yahoo manually. In 99% cases, Google will automatically crawl new websites.
b) Adsense can help to improve visibility of your website – Adsense is just a piece of javascript which Google can clearly distinguish from other sections of the website. Therefore, adsense cannot influence your rankings in any way.

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- There are lots of speculations about negative effect of certain SEO issues. However, most of these issues turn out as “SEO Myths”.

Matt Cutts (I would rather say Dr. Matt Cutts ) will answer some of your questions and will help you understand SEO better.

Some of the issues discussed in the useful video are as given below:-

a) Having multiple sites on the same server – There are lots of myths surrounding around multiple sites hosted on the same servers. Even if you have 1000 sites, but each one of them are informative but having unique content, then you won’t face any issue with Google or Yahoo.

b) Sharing same Javascript with several other websites. For example, google analytic javascript or any other javascript coding. If you are sharing your javascript with 1000 sites, it doesn’t mean that your website will get penalized in any way. If you are still scary about sharing javascript, then you can use external javascript which do not get embedded within website’s html.

c) Launching sites with millions of pages. Check out the best way to do so. If you are having a large e-commerce site and suddenly you plan to launch a new version of the same site in German, French or Chinese, then you must do so gradually.

SOME OTHER SEO MYTHS ARE AS GIVEN BELOW :-

a) Meta tags are useless – Meta tags are one of the most important aspects of search engine optimization. Search engines are ignoring over-stuffed meta tags including keywords tag which get over-stuffed with unrelated keyword. However, META TITLE and META DESCRIPTION tags are extremely important, and can help search engines to perceive the content of your webpage correctly.

b) We can handle SEO ourselves – Most of the companies make a gross mistake by hiring a staff (internet marketing or web development) which has a very little information regarding complexities of SEO. If you are an owner of an e-commerce site having several thousand pages, then you need to keep in touch with a professional SEO or any company specializing in SEO.

There are several issues related to SEO which can lead to complex situations when combined with other issues of web development and internet marketing. Search engines are becoming more cautious while granting rankings for competitive keywords. Therefore, it is best to consult an SEO specialist or SEO company which will help you generate best revenues through search engine optimization and search engine marketing on Google and Yahoo. There are several instances where some established website lost its rankings due to some algorithm update on search engines. You must always keep yourself updated with latest happenings in search engine industry.

c) No need for Yahoo or MSN optimization – There is a considerable amount of traffic on Yahoo and MSN. There are several users who log into msn.com every single day. Similarly, there are users who log into Yahoo to search online. Therefore it would be too risky to completely sideline Yahoo/MSN optimization when compared with Google. Having a website which is ranking consistently on all major search engines including Google, Yahoo and MSN will yield best results. Although, Google has a majority of online search engine users, but still you cannot afford to ignore Yahoo, MSN and others.

Microsoft has recently launched Bing.com search engine which is picking up fast among search engine users. It is more interactive and has better user design as compared to Google or Yahoo. Therefore, if you are aiming for search engine promotion, make sure that your website appears consistently among various popular search engines within your target business niche.

Take for example, Baidu is more popular in China as compared to Google. Therefore, you need to formulate a customized strategy if you really want to gain a foothold in search engine marketing.

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