Google has recently launched a new feature called SearchWiki. However, this feature gives an impression of a Bookmarking Site rather than a Search Engine. We recently observed a new feature while making a search on Google. This feature could be in the Beta testing phase and Google might roll-out this feature on Google worldwide soon.

Check out this following video and you will get to see SearchWiki feature of Google

Every single search result will show you listings with 3 image buttons as shown below:-

Google Bookmarking

You will have the choice to move the search listing UP or DOWN. You will also get a chance to completely remove the listing from your search results. It will also allow you to add comments like whether you liked the result or not?.

This is quite similar to what we have been observing on Social Bookmarking sites like Delicious, Digg and several others.

SEO Connection of SearchWiki
There are indications that Google might be using data such as Bounce Rates and Traffic logs of your website to decide actual rankings of your website. However, if this SearchWiki feature is used by Google to manually update search results then it will only open new doors for Black Hat SEO’s.

Some of the negative aspects of this feature are as given below:-

a) It could be used by Black Hat’s to pull down rankings of your competitor.
b) It could be used by your Black Hat’s SEO competitor to push you out of search result page for keywords.
d) It shows that Google is relying on a combination of automated algorithm and other data such as Bounce rates of your website, traffic analysis, and data from SearchWiki as well.

Further, this feature gives an impression of Google Social Bookmarking site rather than Google as a search engine. The problem of click fraud has been evident on Google for quite a long. There have been instances where black hat SEO’s exhaust daily PPC budget of their competitor’s website by clicking on their paid ads.

In a similar fashion, this feature can get exploited by Black Hat SEO’s in order to manipulate search engine results for their targeted keywords.

If Google is planning to use data from SearchWiki to decide future rankings of your site, then it will only create whole lot of complex issues related to Black Hat SEO in the near future.

I think this feature should be renamed as Googlicous rather than SearchWiki



Search Wiki