google 2009There are approximately 3 Billion mobile handsets worldwide and Google is trying its best to provide wide array of new features to help mobilephone users. If your mobile has GPS capabilities, then you can avail several useful services like Urbanspoon (for iPhone) and Google App.

Urbanspoon (similar to Google App) on the iPhone is part Magic 8 Ball, part slot machine. You shake your phone and it finds a good nearby restaurant for you. Keep shaking it until it comes back with something you want to try.

Check out Urbanspoon search demo on iPhone.

Therefore, in the next 1-2 years, Google will consistently focus on providing wide array of search data pertaining to any single location to mobile users. Say for example, if you are located in Bronx, New York you can simply use Google mobile search to locate a good nearby restaurant.

Google is also focusing on Hyperlocal search. The consumer who is makes a search for a particular keyword like “Museum”(without specifying location), should be able to access various museums located nearby and not countrywide or worldwide.

Google search results will get segregate for the mobile users searching for anything using their mobile handsets. The key focus will be local data or Hyperlocal data which will enable several offline businesses (pizza, fast-food joints, restaurants) to make their presence felt on mobile online search. It will also help mobile users to access useful services directly through their mobile search.

Let us see a live demo of Google mobile search on Blackberry

Google has recently launched Google App for iphone, which has a built in voice search capability. It is quite similar to Urbanspoon shake, but it has advance capabilities of making google search using your voice. You can directly speak your queries to Google Mobile App without even pushing any buttons. Further, you can do local searches without even specifying your location.

Therefore, local restaurants, small shop owners will try to ensure that their services show up on the top shake or on the top voice query of Google App.

Check out live demo of Google app below:-

Therefore Google is providing useful local search capabilities to mobile users and thus empowering mobile users to make local search directly through their mobile phones. The mobile search community can easily overshadow internet search community (those searching on Google.com, Yahoo.com etc) in the next few years. More and more mobiles are available with latest technologies like GPS. Therefore, it can open new doors of marketing for your business or locating your potential clients on mobile search.

Now, let us watch Matt Cutts while he discusses the past, present and future of Google Technologies. Some of the things which were discussed are as given below:-

- a quick story about his own interview at Google in 1999
- The scope of Mobile vs personal computers
- Hyperlocal data
- cloud storage servers and storing your data in the cloud