1) Keyword Density – You need to have targeted keyword appear somewhere on your website. Meta Title and the Meta Description are two most important html SEO tags. If you place your targeted keywords in these two tags, then it can help you improve your visibility. ( Meta Keywords tag is often ignored by Google and Yahoo.)

(Watch Useful Video by Matt.Cutts )



In case you are not able to place your keyword in these two html tags, then you can include your keyword within the content itself. However, make sure that your web page is related to the targeted keyword. Any attempts to score rankings for a non-related keyword will not help to improve your visibility on search engines.


Meta Description is a small summary of your entire webpage. The text within meta description tag is also shown to the users whenever they search on Google or Yahoo. If you manage to include your important keyword or keyphrase in the description tag, then it will help your potential visitors to locate your site directly through search engine results. Once your potential clients sees their targeted keyword within the meta title or description tag, then your chances of receiving potential click will be higher.


Your ideal keyword density should be ideally in between 3%-5%. There are no fixed rules here but search engines are looking for a natural pattern. Search engines like natural content and unique content. However, on certain occasions it is observed that users almost forget to include important keyphrases within their content. This makes it difficult for search engines to rank your site anywhere near the top pages of Google, Yahoo or MSN.


2) Back Links – The best way to gain back link is to produce useful content. If you are an active webmaster then you can simply start with a blog and add useful content on regular basis. You can further submit your blog to various bookmarking sites. This will help users to locate your site and they will come back to your site again and again.


Keyword density and back links are the two basic models of any search engine whether Google, Yahoo or MSN.

Google looks at various parameters like quality of your back links, rate at which you acquired back links, natural or artificial pattern in back linking, and several others. Whatever you do, just make sure that there are no artificial patterns in your optimization efforts. If you are submitting 1 article to 100 sites, Google will only count them as 1 or 2 (Max) and not 100.

Lots of people have misconceptions regarding search engines, especially Google.

Some of them are as given below:-

a) You need to manually submit your new website to Google – The best way is to let Google find your site through related websites. If you are still not satisfied with the results, then you can go and submit url to Google or Yahoo manually. In 99% cases, Google will automatically crawl new websites.
b) Adsense can help to improve visibility of your website – Adsense is just a piece of javascript which Google can clearly distinguish from other sections of the website. Therefore, adsense cannot influence your rankings in any way.

google

Both Google and Yahoo provide several useful tools and features which average internet users do not explore. These useful tools and features are provided freely on these search engines and still several users search for these services on different websites.

GOOGLE/YAHOO WEATHER:

Google provides a feature which can help you check weather of different regions across the globe. You can simply log into Google and type “Weather Vancouver”, and you can easily access weather update from Vancouver region, Canada. You can also type “Weather ( Zip Code)” which can help you get latest weather update from a specific location.

( Google Screenshot)

( Yahoo Screenshot)

GOOGLE/YAHOO WORLD CLOCK:

Google offers a useful world clock which can show you different time zones across the globe. Simply log into Google and type “Time New York”, and then click search.

(Google Screenshot)

(Yahoo Screenshot)

GOOGLE/YAHOO CALCULATOR :

Both Google and Yahoo calculators are great for relatively simple arithmetic calculations, including square roots, logarithms, order of operations, and trigonometric functions such as sine and cosine.

Simply search “6+4” on Google or Yahoo. You will get your answer.

Google Screenshot

Yahoo Screenshot

GOOGLE/YAHOO UNIT CONVERSION :

Both these search engines provide a useful feature which can help you perform any unit conversion.

Simply search for “1 foot = ? inches”, and you will get to know how many inches are there in one foot.

Google Screenshot

Yahoo Screenshot

GOOGLE/YAHOO CURRENCY RATE EXCHANGE :

Simply search “1 dollar = ? pounds”, and this feature will help you check currency exchange rates for every single currency worldwide. This utility will help you keep a close watch on latest currency exchange rates worldwide.

Google Screenshot

Yahoo Screenshot

GOOGLE PHONEBOOK

Log into Google.com and search “phonebook: Robert”. Once you click search you will get a directory listing of different persons named Robert and their phone numbers along with map information.

Google Screenshot

Similar services are provide by Yahoo through http://people.yahoo.com/ ( For U.S). Yahoo also provides dedicated Yellow page services for different regions.

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