What is E-A-T Factor in SEO?

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Google’s introduction of E-A-T (Expertise, Authoritativeness, Trustworthiness) to its search algorithm to decide which website must rank near the top search results and which one at the bottom.

Search engines regularly tweak their algorithm to introduce more and more trust factors into their algorithms. The aim is clear i.e to give priority to websites which are genuinely offering best match for a particular query while filtering out websites which have artificially boosted their rankings to appear on top.


It is highly likely that actual user data from browsers is also used to decide which website is popular.

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